What Do They Want Anyway?
You want customers. I want customers. We all want customers. And traffic alone is not enough. We need "interested" customers. Customers ready to listen, ready to buy. So you may find yourself asking, what do they want anyway?.... and how can I get them to buy? Instead of concentrating on the "getting", why not try to "educate" them and sales will follow --- not once, but many times. Why is that? Credibility! If you are writing Articles, or publishing an Ezine, then you are an Internet Marketer with some measure of success. Your goal might be to help them understand that there are ways to make money without spending a fortune, and without plunging over cliffs with the "herd mentality" of the latest get-rich-quick idea: the biggest single reason for failure on the Internet. I have never filled a matrix with "spillover", and only once did I ever get my money back ? and that was like Vegas ? a tease to keep me in the game. But if you made $10,000 in three months, send me the proof and I'll join under you. You have had successes, BUT you have also had failures. Share these with your potential customers. Show them the speed bumps that you encountered, and how to slow down and re-examine the road ahead, or steer around them altogether. Teach them the need for a healthy dose of skepticism with ploys that try to get them to "buy now!" For example, digital eBooks that claim "?limited supply" --- how funny! Digital products are downloaded ad infinitum. But it must still work or we would not find ads still using that ploy. Now, dry your eyes ? I have fallen for lines just as bad. Most people on the Internet fall into the habit of reselling products and services that they, themselves, have never used and maybe never will. So please, use the products or services you advertise. Your personal satisfaction will show in your promotions. Your buyers will be happy and you will build credibility. My good friend, Graham Hamer told me a story once, about a trip he made to visit a distant relative. He had the address, phone number, and a map of the general area (though not a street map). When he entered the town, either the map was old, or the roads had been updated, because he was soon hopelessly lost. Eventually he stopped at a gas station to ask directions. When this was no help, he continued in circles and stopped again by the side of the road near a guy who was cutting his grass. This fellow's directions seemed simple enough, but a while later he was still lost and now losing his patience. Then he phoned his relative. You guessed it --- he was at her house in minutes; never really being more than a mile off to begin with. The moral of his tale is this? If you want to know how to get somewhere, ask someone who's already there. © Esther Smith 2004 About The Author Esther Smith is editor of Partners-For-Profit Newsletter and copywriter for The Permanent Venture. Each publication of PFP addresses an important aspect of your struggles to perfect your Internet business. clendon@thepermanentventure.com?subject=subscribe A 5-Star Resource page has been designed on The Permanent Venture that lists award winning programs and software. There are no flavor-of-the-month selections ? all are proven money-makers. http://thepermanentventure.com/resources.htm editor@thepermanentventure.com
Related News
|
 |
|
|
RELATED ARTICLES
Managing Your Business When One Client Takes Alot of Your Time
How often has your schedule been thrown out of whack because of a client's needs?
Why Cant Microsoft Make Soft Packaging?
Why is it that Microsoft wants you to buy its product but does not want you to open the plastic case that is welded around the cardboard box? I believe that such packaging along with cockroaches will survive atomic disasters!
Five Ways To Wow Your Client
Running a business is about providing goods and services to human beings. Their experience with you can make the difference between a good day, a terrible day, a nothing-special day, and a "WOW" day for them! Wouldn't you like to be the reason a client's day changes from boring to "WOW?"
Modern Call Center Solutions - Keeping in Touch is the Key
Call center solutions solve a range of age-old problems. As far back as ancient times, the success of a business has always depended on how well that business can communicate with clients and meet their needs. It is necessary to be available, in touch, easy to reach, and pleasant to deal with. From the point of view of the customer who needs to purchase a product, or is having trouble with a product or service he has already purchased, help must be readily available. From the point of view of a business competing within a certain market or industry, it is necessary to be recognized, and to constantly maintain or increase one's market share. At the bottom of all these needs is communication, and that is exactly what the call center is there to provide.
Provide Exceptional Value - Grow Your Business
The primary objective of a business is to get and keep customers. Growing a profitable business requires providing exemplary customer service and products or services of exceptional value.
Over Delivering Provides Big Results
Over promising is a problem only when you under deliver. There are a number of ways that you can overdeliver to your customers or prospects, and as a result create a win-win situation for you both. They will be provided with some additional value, while you will be upgrading your learning around a particular issue, adding another product or service to your business, or even increasing the mastery level of your craft.
Who Says the Customer is Always Right?
We all know the old adage, "The Customer is Always Right." If you are an online business owner or offline for that matter, you are on both sides of the subject almost everyday.
Automating Your Help Desk Workflow
Do you know you can open, answer, close and report help desk information without human intervention?
Aint We Wonderful!
It may come as a surprise to you to discover that customers don't buy your products or services because they feel that you have a right to make a profit. In other words, their motive for doing business with you is not to help you buy the latest Jaguar or put your children through college. You think this is a joke? Recent research shows that something like 60% of businesspeople place more importance on what they will get from a transaction than on what their customers will benefit.
Write a Business Thank-You Note
Have you seen that thing on TV where the gal tells
the nerd she wonders why he never asked her to
marry him and he stumbles and says "Thank You" and
she turns to butter?
Post Office, Incredible Lady Postmaster
There are two Post Offices that I routinely visit. One is the office that delivers my mail and the other is frequently on the path of some daily errands. Many times, I will actually detour to visit that particular Post Office ... why?
Increase Sum in Your Check Account with Follow-Ups
We'll be examining what makes follow up to prospects/customers so important on our online world today.
Reducing Customer Resistance to Your Product or Service
Resistance has to do with putting up blocks that prevent us from doing, being, or accomplishing what we want for our business. There are many reasons for feeling resistance including fear of new things or change, fear of failure or success or even fear of not being perfect.
When the Customer Demands: Give a Discount or Lose the Order
Periodically every sales person encounters the customer who refuses to buy unless they receive a discount. Sometimes this is driven by the organization's culture or the buyer wanting to look good to their boss and sometimes it is simply the mindset of the individual buyer them self. To some people price satisfaction and their perception of value, is not about the actual amount paid as much as it is their sense that they have negotiated the price down from a higher starting point, thereby obtaining a "better deal." A case in point is the retail consumer who will only buy items that are "on sale," even if the sale price is really no lower than the everyday price at a competitor.
Clients - What They Want from You
A growing number of individuals are finding themselves called to help others and go on to fulfil this call by training to become a practitioner in one of the healing arts.
You Bever Know Who Youre Serving
You Never Know Who You're Serving when customers turn irate.
Saying Thank You to Your Clients
"Thanking your customers" - Why you should do it and how...
Carpet Cleaning in Surrey
Like any business, carpet and upholstery cleaning requires excellent customer service and great value for money.
There are a number of ways in which one can obtain these.
People have studied the art of customer service for many years, striving to find the right balance between giving hte best service they can, while still making a profit large enough to survive on.
Proofs of Delivery and Logistics: Speeding Throughput and Avoiding Pitfalls
It should be a straightforward business scenario: making sure that the delivery documentation from the supplier or haulier matches up with the documentation at the target destination.
Customer Service: Everyone is Fighting Their Own Personal Battles
Relationships... Money... Health..The Past...Failure..Mental and Spiritual Battles..Time Constraints...Professional pressures..
|
